Profile of Helly Hansen: A Pioneer in Technical Clothing

This report examines the company’s wide variety of technical clothing products and product technologies as well as its environmental policy. Founded by a Norwegian sea captain, Helly Hansen pioneered the 3-layer clothing system which has set a reliable standard for dressing in foul weather conditions. Looking ahead, the company has ambitious plans for the future, centred on securing long-term growth.

Profile of Helly Hansen: A Pioneer in Technical Clothing

• Summary
• Introduction
• Company Development
• Products
• Product Technology
• Product Sourcing
• Environmental Policy
• Sales and Marketing
• Financial Performance
• Conclusion

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