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Profile of PrimaLoft: a leader in synthetic insulation
published in Issue 193, August 2018
PrimaLoft, based in the USA, is best known as a provider of performance insulation materials which incorporate ultra-fine polyester fibres. Indeed, such materials have gained hugely in popularity since they were developed in the 1980s, and today the company boasts a portfolio of customers which includes some 800 brands serving a variety of different markets. The company is committed to meeting the needs of its diverse range of customers, and so it has recently expanded its portfolio to include a range of performance fabrics and yarns. Indeed, innovation is key, and the company is working to diversify its range of insulation products further. For example, it has developed a blowable insulation product called PrimaLoft Black Insulation ThermoPlume, and it has developed insulation materials which incorporate novel fibre blends. Furthermore, it is committed to environmental sustainability, and is focusing in particular on increasing its usage of polyester derived from post-consumer waste polyethylene terephthalate (PET) plastic bottles. This report provides insight into the establishment of PrimaLoft, and it explores the development of the company as it has worked to diversify its product range. Furthermore, it discusses the company's brand partners and marketing operations and its commitment to environmental sustainability, and it provides an outlook for the future.
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