Artificial intelligence (AI) and augmented reality (AR): implications for the global apparel industry

28 pages, published in Issue 192, July 2018   Report price: Euro 470.00; US$ 615.00

Significant developments have been made in artificial intelligence (AI) and augmented reality (AR) technologies in recent years, leading several apparel brands and retailers to explore ways of using these technologies in order to improve their operations. Indeed, the potential for AI and AR to transform the global apparel industry is huge, and the technologies are being used at several stages of the product development process as well as at the point of sale. In particular, the use of AI can contribute to an improved understanding of trends and can also be used in retail stores to provide customers with a better service. Meanwhile, the use of AR is allowing brands and retailers to replace physical garment samples with digital equivalents, thereby allowing them to save time and resources. This report provides an overview of AI and AR, and discusses the operations of the field's key players with specific reference to the apparel industry. Furthermore, the report analyses the ways in which AI and AR technologies are being adopted and used by a number of the world's apparel brands and retailers, including Amazon, American Apparel, Burberry, Dior, Farfetch, Gap, Tommy Hilfiger, Yoox Net-A-Porter Group (YNAP) and Zara.

Buy this Report now	Buy this Issue (192) now	Subscribe

Six times a year, Textile Outlook International provides up to 200 pages of intelligence, expert analysis and insight on the global textile and clothing industry.

What's in it? Each issue provides an authoritative source of information on key industry topics, including: circularity; cotton; environmental sustainability; fibre prices; innovation; production and consumption forecasts; imports and exports; industry giants and emerging brands; international trade fairs; key geographical markets; recommerce; retail; supply chains; textile and clothing trade; textile machinery; trade and production trends; world markets; and yarn and fabric manufacturing. A single issue of Textile Outlook International includes: an editorial think-piece on a topical issue from an industry expert a report on textile and apparel trade and production trends a round-up of the latest international trade fairs a feature on textile and clothing imports and exports or fibre prices, production and consumption a report on a key geographical market insight and analysis of a key market leader or fast-growing start-up An annual subscription to Textile Outlook International is a cost-effective way to keep informed about trends and developments in the global textile and clothing industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Like all Textiles Intelligence publications, Textile Outlook International is a reliable source of independently sourced business information, and it does not carry advertising. This is what our customers say: "Ten years ago while working in the UK, I discovered Textile Outlook International. Since then, while working in the United States and now in Italy, I have relied upon this publication to support many of my strategic sourcing decisions. Textiles Intelligence has created a world-class publication that I will continue to depend upon in my work with the global textile industry." (Peter G Allison; Vice President, Mediterranean Sourcing; Gap Inc.)