Anti-odour clothing: fresh fashion for an active lifestyle

Consumers are increasingly seeking active, healthy and hygienic lifestyles, and are willing to pay a premium for products which help them to participate in active pursuits. However, such pursuits tend to be characterised by the generation of sweat and this can lead to the formation of unpleasant odours as a result of the build-up of bacteria. Consequently, demand for anti-odour clothing has increased and this has presented huge opportunities for providers of anti-odour technologies. In response, developers of odour management technologies have made major advances in recent years, and apparel brands and manufacturers are now able to choose from a variety of anti-odour fibres, yarns and fabric finishes to best meet their needs and to add value to their products. Furthermore, several major providers of odour management technologies are keen to work closely with apparel brands in the development of anti-odour products. For the apparel brands, such development provides opportunities for marketing and branding, and for the potential formation of strategic partnerships with odour management technology suppliers. This report provides a wealth of information on the agents, materials and techniques used in the elimination of bacteria and odour from fabrics, as well as key providers of anti-odour technologies and their products. Also, the report provides insight into the markets for anti-odour fabrics, discusses opportunities for branding and collaboration and provides an outlook for the future.

To read the full report buy issue 182 now	Subscribe

Six times a year, Textile Outlook International provides up to 200 pages of intelligence, expert analysis and insight on the global textile and clothing industry.

What's in it? Each issue provides an authoritative source of information on key industry topics, including: circularity; cotton; environmental sustainability; fibre prices; innovation; production and consumption forecasts; imports and exports; industry giants and emerging brands; international trade fairs; key geographical markets; recommerce; retail; supply chains; textile and clothing trade; textile machinery; trade and production trends; world markets; and yarn and fabric manufacturing. A single issue of Textile Outlook International includes: an editorial think-piece on a topical issue from an industry expert a report on textile and apparel trade and production trends a round-up of the latest international trade fairs a feature on textile and clothing imports and exports or fibre prices, production and consumption a report on a key geographical market insight and analysis of a key market leader or fast-growing start-up An annual subscription to Textile Outlook International is a cost-effective way to keep informed about trends and developments in the global textile and clothing industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Like all Textiles Intelligence publications, Textile Outlook International is a reliable source of independently sourced business information, and it does not carry advertising. This is what our customers say: "Textile Outlook International couldn't be improved. It is invariably most informative and readable. I can't imagine being without it." (Marketing Manager; UK textile manufacturing company)