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Profile of H&M: a leader in eco chic
published in Issue 162, June 2013
H&M (Hennes & Mauritz) has evolved since its origins in 1947 into a vast and expanding fashion retailing empire with more than 2,800 stores in 48 countries and a staff of over 104,000 employees worldwide. H&M's success is based on its ability to create good quality fashionable apparel and accessories collections, and to sell them to style conscious men and women at affordable prices. H&M has set itself apart from competitors by being one of the most environmentally responsible players in the global apparel industry and collaborating with high profile fashion designers and celebrities to create collections with "must have" status. Such collaborations have given the company publicity and fashion credibility. They have also provided a strong impetus to sales which has helped to finance the company's ambitious growth plans and expansion of its geographical presence. Today the company ranks second -- behind the Spain based company Inditex, the owner of the Zara brand -- in a global apparel market which is estimated to be worth over US$1 trillion in terms of retail sales. The report highlights the company's development, corporate structure, strategy, organisation, products, brand promotion and financial performance. It also looks at product sourcing, distribution channels, corporate social responsibility (CSR) activities and markets, and provides an outlook for the future. This report serves as an indispensable case study for those who want a comprehensive analysis of an apparel leader.
Six times a year, Textile Outlook International provides up to 200 pages of intelligence, expert analysis and insight on the global textile and clothing industry.
What's in it? Each issue provides an authoritative source of information on key industry topics, including: circularity; cotton; environmental sustainability; fibre prices; innovation; production and consumption forecasts; imports and exports; industry giants and emerging brands; international trade fairs; key geographical markets; recommerce; retail; supply chains; textile and clothing trade; textile machinery; trade and production trends; world markets; and yarn and fabric manufacturing.
A single issue of Textile Outlook International includes:
an editorial think-piece on a topical issue from an industry expert a report on textile and apparel trade and production trends a round-up of the latest international trade fairs a feature on textile and clothing imports and exports or fibre prices, production and consumption a report on a key geographical marketinsight and analysis of a key market leader or fast-growing start-up
An annual subscription to Textile Outlook International is a cost-effective way to keep informed about trends and developments in the global textile and clothing industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.
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