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Textile Outlook International
Issue 133:
January-February 2008

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Reports in this issue
Editorial: Sri Lankan Clothing Firms Invest in India (6 pages)
Prospects for the Textile and Garment Industry in Cambodia (29 pages)
Profile of Iconix Brand Group: A Unique Business Model for Maximising Brand Value (16 pages)
Textiles and Clothing in Sri Lanka: Profiles of Five Companies (23 pages)
Textile Lobbyists in Brussels (19 pages)
Fibres and Fabrics for Performance Footwear

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Profile of Iconix Brand Group: A Unique Business Model for Maximising Brand Value

Buy 'Profile of Iconix Brand Group: A Unique Business Model for Maximising Brand Value' now 16 pages, published in Issue 133, January-February 2008  
Report price: Euro 395.00; US$ 520.00  

Iconix Brand Group has grown substantially in the past four years through an aggressive strategy of brand acquisition and a change in direction from operating company to brand management business. Up until 2004 the company operated two brands—Candie’s and Bongo—and almost all production took place in-house.

By the end of 2004 Iconix had licensed out all production of its brands, and by 2005 all income was in the form of licence revenues. Over the three years between November 2004 and November 2007, the company acquired a further 14 brand names and licensed out all production.

The brand management model which Iconix employs is unique. It allows the company to concentrate on the value-added services of licensing and marketing, leaving responsibility for production to the licensee. This model brings about many advantages. In particular, the licence agreements which Iconix enters into include guaranteed minimum levels of royalty payments. Also, the model eliminates the need for inventories, and requires minimal working capital.

As a result, Iconix has built up a large cash flow, which it has used to acquire more brands in order to increase its revenues and profits. Indeed, its net income doubled in both 2006 and 2007.

Growth is expected to continue in the short to medium term—through further acquisitions, international expansion and product category expansion for each of its brands. Not surprisingly, revenue forecasts for 2008 show a 60% increase on 2007, and sustained long-term growth of 15%-20% per annum.

Table of Contents
Profile of Iconix Brand Group: A Unique Business Model for Maximising Brand Value
  • Summary
  • Introduction
  • Company Development and Recent Acquisitions
  • Company Business Model
  • Brand Portfolio
  • Licensees, Licence Agreements and Distribution Channels
  • Marketing
  • Financial Performance
  • Outlook

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Product Overview   

Six times a year, Textile Outlook International provides up to 200 pages of intelligence, expert analysis and insight on the global textile and clothing industry.
What's in it?

Each issue provides an authoritative source of information on key industry topics, including: circularity; cotton; environmental sustainability; fibre prices; innovation; production and consumption forecasts; imports and exports; industry giants and emerging brands; international trade fairs; key geographical markets; recommerce; retail; supply chains; textile and clothing trade; textile machinery; trade and production trends; world markets; and yarn and fabric manufacturing.

A single issue of Textile Outlook International includes:

    an editorial think-piece on a topical issue from an industry expert

    a report on textile and apparel trade and production trends

    a round-up of the latest international trade fairs

    a feature on textile and clothing imports and exports or fibre prices, production and consumption

    a report on a key geographical market

    insight and analysis of a key market leader or fast-growing start-up

An annual subscription to Textile Outlook International is a cost-effective way to keep informed about trends and developments in the global textile and clothing industry.

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