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Textile Outlook International
Issue 126:
November-December 2006

Product Overview
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Reports in this issue
Editorial: UK Clothing Retailer Marks & Spencer Turns the Corner (6 pages)
Prospects for the Textile and Apparel Industry in Malaysia (33 pages)
Survey of the European Yarn and Fabric Fairs for Autumn/Winter 2007/08 (22 pages)
Innovations in fibres, textiles, apparel and machinery, November-December 2006 (30 pages)
Trends in world textile and clothing trade, November-December 2006 (61 pages)
Profile of IC Companys: a Multi-Branded Approach to Fashion Retail (10 pages)

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Profile of IC Companys: a Multi-Branded Approach to Fashion Retail

Buy 'Profile of IC Companys: a Multi-Branded Approach to Fashion Retail' now 10 pages, published in Issue 126, November-December 2006  
Report price: Euro 275.00; US$ 365.00  

IC Companys, based in Denmark, is one of the largest clothing retailers in northern Europe. It was formed in 2001 through the merger of two companies operating primarily in the mid-price segment of the European fashion retailing industry.

Since 2001, the company has capitalised on the growing popularity of Danish clothing designs, particularly in Europe, by expanding internationally at a rapid pace. As a result of a number of Scandinavia-based acquisitions, the company has almost doubled the number of brands in its portfolio—from six in 2001 to 11 in 2006.

At the same time, its customer base has grown and diversified as the company has increased the number of price segments in which it operates. Reflecting the success of these activities, IC Companys enjoyed an increase in sales of 16% between 2003/04 and 2005/06—from Dkr2.61 bn to Dkr3.02 bn (US$489 mn).

In contrast to its competitors, such as H&M and Zara—who have focused on store expansion to boost sales and earnings—IC Companys has been concentrating on enhancing the appeal and the profitability of its brands.

Because IC Companys claims to have a keen understanding of its customers, the company believes that it is one of a select group of international fashion retailers who are able to capitalise on a distinctive clothing concept. The concept encompasses a range of Scandinavian-inspired clothing which is characterised by simplicity, functionality and innovation.

IC Companys is confident that its multi-brand strategy will enable it to continue to achieve double-digit percentage increases in sales and earnings over the next two years.

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Six times a year, Textile Outlook International provides up to 200 pages of intelligence, expert analysis and insight on the global textile and clothing industry.
What's in it?

Each issue provides an authoritative source of information on key industry topics, including: circularity; cotton; environmental sustainability; fibre prices; innovation; production and consumption forecasts; imports and exports; industry giants and emerging brands; international trade fairs; key geographical markets; recommerce; retail; supply chains; textile and clothing trade; textile machinery; trade and production trends; world markets; and yarn and fabric manufacturing.

A single issue of Textile Outlook International includes:

    an editorial think-piece on a topical issue from an industry expert

    a report on textile and apparel trade and production trends

    a round-up of the latest international trade fairs

    a feature on textile and clothing imports and exports or fibre prices, production and consumption

    a report on a key geographical market

    insight and analysis of a key market leader or fast-growing start-up

An annual subscription to Textile Outlook International is a cost-effective way to keep informed about trends and developments in the global textile and clothing industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Like all Textiles Intelligence publications, Textile Outlook International is a reliable source of independently sourced business information, and it does not carry advertising.

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