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Profiles of Three Leading Indian Exporters of Home Textiles
published in Issue 120, November-December 2005
Home textiles are among the most dynamic export segments in India’s textile industry. By focusing on the US market, India has become the USA’s leading foreign supplier of towels, and one of its top three foreign suppliers of cotton sheets. Its success in home textile exports stems largely from the efforts of a few dynamic companies such as Welspun India, Abhishek Industries and Alok Industries. These companies have become India’s top three home textile exporters and, spurred by their global ambitions and buoyed by their export success, they are in the midst of implementing large expansion programmes.
Welspun India is India’s largest maker and exporter of terry towels, and has emerged as the largest overseas supplier of terry towels to the USA. The company has an aggressive strategy to grow its business by expanding capacity, establishing a subsidiary in the USA, and moving up the value chain by selling innovative and differentiated products. Abhishek Industries is the second largest producer and exporter of terry towels in India. The company has been following a growth strategy for its textile business which is similar to that of Welspun, including an aggressive expansion of capacity, the establishment of subsidiaries in the USA and Europe, and an emphasis on value added terry towels. Alok Industries, a large integrated textile player, entered the home textiles business as recently as 2003 by exporting bed linen. The business has been growing rapidly and has acted as a growth engine for the company. Alok has already emerged as the second largest overseas exporter of bed sheets to the USA.