Profile of Authentic Brands Group: transforming declining businesses into global brands

16 pages, published in Issue 213, May 2022   Report price: Euro 305.00; US$ 400.00

Authentic Brands Group (ABG) is a brand development, licensing and marketing company which owns a portfolio of global brands in the active and outdoor lifestyles, apparel, entertainment, home, luxe, media, street and wellness sectors. The company employs an aggressive merger and acquisition strategy which has enabled it to grow quickly since its founding in 2010. Notably, it has achieved success in acquiring businesses which are in decline or experiencing poor financial and operational performances and transforming them into popular household brands. In order to achieve success, ABG employs a licensing model which involves the outsourcing of manufacturing, distribution, wholesale and retail operations to strategic partners while maintaining control of marketing operations and product development. By 2024, the company plans to seek a listing via an initial public offering (IPO) on the New York Stock Exchange. Furthermore, it will expand its licensing operations in international markets in order to strengthen its global footprint.

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