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Profile of 2XU: a leading provider of compression sportswear
published in Issue 201, December 2019
2XU is a specialist provider of compression sportswear based in Melbourne, Australia. Initially, the company focused on compression sportswear for running and triathlon but it has since diversified its offerings to include products for other sports activities. The company also provides team apparel and a broad range of custom apparel and accessories, which account for a significant part of its business. The company prides itself on the development of high quality and innovative compression sportswear, and it has developed a number of high performance fabrics for use in the manufacture of its products. Also, it has the effectiveness of its products tested independently, and is proactive in communicating the benefits of compression sportswear products to consumers. Looking ahead, the company is committed to achieving growth, and its retail operations will continue to form a key part of its business. Already, its products are sold in over 70 markets worldwide, and the company is working to further its geographical footprint. One key area of focus is China and, in order to expand its presence in this geographical market, the company has entered into a joint venture with a China-based men's wear provider, Gill Mix Green (GXG). This report provides insight into the establishment of 2XU and the development of the company's diverse portfolio of products. Furthermore, the report examines the company's latest fabrics and products, and discusses the methods used to test the properties of its products. The report also examines the company's retail operations and provides an outlook for the future.
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