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Profile of 2XU: a leading provider of compression sportswear
published in Issue 201, December 2019
2XU is a specialist provider of compression sportswear based in Melbourne, Australia. Initially, the company focused on compression sportswear for running and triathlon but it has since diversified its offerings to include products for other sports activities. The company also provides team apparel and a broad range of custom apparel and accessories, which account for a significant part of its business. The company prides itself on the development of high quality and innovative compression sportswear, and it has developed a number of high performance fabrics for use in the manufacture of its products. Also, it has the effectiveness of its products tested independently, and is proactive in communicating the benefits of compression sportswear products to consumers. Looking ahead, the company is committed to achieving growth, and its retail operations will continue to form a key part of its business. Already, its products are sold in over 70 markets worldwide, and the company is working to further its geographical footprint. One key area of focus is China and, in order to expand its presence in this geographical market, the company has entered into a joint venture with a China-based men's wear provider, Gill Mix Green (GXG). This report provides insight into the establishment of 2XU and the development of the company's diverse portfolio of products. Furthermore, the report examines the company's latest fabrics and products, and discusses the methods used to test the properties of its products. The report also examines the company's retail operations and provides an outlook for the future.
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
country profiles – providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
company profiles – giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
trends in world textile and apparel trade and production – taking into account current issues facing the industry – such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
trends in EU and US imports of textiles and clothing – providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing – in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing – or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
Textile Outlook International is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 6 printed publications a year, containing a total of 30 reports plus editorials written by Robin Anson, our editorial director and in-house industry expert.
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