Survey of the European fabric fairs for spring/summer 2020

33 pages, published in Issue 198, July 2019   Report price: Euro 470.00; US$ 615.00

This latest update in this series of reports summarises the trends which were on show at the European fabric fairs for the spring/summer 2020 season. The author of the report visited Munich Fabric Start, Première Vision Fabrics and Milano Unica where she interviewed exhibitors and found out, first-hand, which trends were proving to be the most popular. The overall mood at the fairs was uncertain, reflecting the fact that the international economic and political environment is increasingly complex and evolving. However, there was also much positivity, and there was a strong focus on creativity and sustainable innovation. There is high demand for fashion products which have individual character, and there were several eye catching and unique fabrics on display at the fairs. Key trends for the spring/summer 2020 season include embellishment, big and generous design motifs, fancy weaves, and colours in striking combinations. As in past seasons, environmental sustainability is an important theme, and several mills at the fairs presented fabrics made from new sustainable materials including fibres derived from recycled waste materials. Cellulose fibres are also key for the spring/summer 2020 season, and linen is particularly prominent.

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