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Performance Apparel Markets
Issue 9:
2nd Quarter 2004

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Reports in this issue
Fast track: ISPO Summer 2004
Performance apparel markets: product developments and innovations,2nd quarter 2004
UV protective fibres and fabrics: function and fashion for a health-conscious age
Profile of L-Fashion Group: a sportswear and outdoor clothing specialist
Performance apparel markets: business update,2nd quarter 2004

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UV protective fibres and fabrics: function and fashion for a health-conscious age

published in Issue 9, 2nd Quarter 2004  

Growing consumer demand for increased sun protection has driven the sun care market into innovative areas, including UV protective clothing. Such growth highlights the importance for consumers of the protective aspect of clothing as opposed to fashion or utilitarian functions. UV protective clothing offers more durable protection against the harmful effects of the sunís rays than sunscreen. Clothing which provides built-in protection against UV radiation offers consumers an additional defence against skin canceróone of the most preventable, but also one of the most prevalent, forms of cancer.

Before the 1990s, consumers were largely unaware of the role of clothing in UV protection and therefore showed little interest in this performance feature. Unlike most other performance features, UV protection in clothing can not be seen or felt and many people do not understand what it does. Moreover, they are largely unaware that the UV protective property of clothing can be improved. Now, however, there is growing demand for casual and active apparel which can block the sunís rays without hindering the wearerís enjoyment of outdoor pursuits. Fabrics with higher levels of sun protection should therefore have a competitive edge in an increasingly health-conscious age.

However, there is currently no legislation requiring the testing and labelling of apparel fabrics used to block UV radiation. Consumers are left to decide for themselves how best to protect their skin against the effects of UV radiation. Regulation is badly needed to reassure consumers that clothing being marketed as sun protective does indeed protect against the harmful effects of UV radiation. Only when this is in place will the market for UV protective fibres and fabrics really take off.

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Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.

Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?

Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.

A single issue of Performance Apparel Markets includes:

    an editorial think-piece on a topical issue from an industry expert

    a round-up of the latest product innovations

    a main feature on a new or established market

    insight and analysis of a key market leader or fast-growing start-up

    a round-up of the latest business developments

An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"I must congratulate your editorial team for the mammoth data collated from across the world, issue after issue; the data Ö is quite well researched and generally difficult to find."
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