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Fast track: "Greenhushing"--why are some apparel brands under-reporting or hiding their sustainability credentials?
published in Issue 75, December 2022
"Greenhushing"--a term used to describe the practice of deliberately choosing to hide green or environmental, social and corporate governance (ESG) credentials--is being adopted increasingly by players in the performance apparel industry and market as a result of intense scrutiny, and criticism from non-governmental organisations (NGOs) and pressure groups that apparel brands are not progressing towards environmental sustainability as far or as fast as they should be. In fact, such scrutiny and criticism could actually be hampering progress towards environmental sustainability and encouraging the management teams of brands to under-report or even conceal their sustainability credentials. In this report, Robin Anson analyses some of the reasons why greenhushing is on the increase. Also, he examines some of the greenwashing lawsuits which are being pursued against major fashion apparel brands and have turned into a headache for a number of companies in the performance apparel industry and market.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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