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Profile of KMD Brands: leading the trail in outdoor apparel and surfwear
published in Issue 74, August 2022
KMD Brands is a company based in New Zealand which caters to markets for outdoor apparel and surfwear through a portfolio of subsidiaries which include Kathmandu, Oboz and Rip Curl. KMD Brands has a vision to become the "leading family of global outdoor brands—designed for purpose, driven by innovation, best for people and planet". In keeping with this vision, KMD Brands considers itself to be a pioneer in the development of innovative and environmentally sustainable high performance products for outdoor applications. Its pioneer status was confirmed in April 2022 when Kathmandu launched the NXT-Level BioDown Jacket, a puffer jacket which is biodegradable and yet insulating. The jacket has been heralded as "revolutionary" in terms of product design, and Kathmandu has received several awards and accolades for its development. In addition, KMD Brands' portfolio includes what is claimed to be the world's fastest drying wetsuit, which was launched by Rip Curl in 2011. Since then, Rip Curl has developed several versions of the wetsuit, each of which boasts improved performance features compared with its predecessor. Looking to the future, KMD Brands is well positioned to exploit its pioneer status and capitalise on a boom in outdoor participation as the world recovers from the impact of the COVID-19 pandemic and people take advantage of the easing of travel restrictions in key geographical markets. In March 2022, KMD Brands announced major plans for international growth which include investing in digital platforms and e-commerce channels, and showcasing leadership in environmental, social and governance (ESG). In particular, it will work to achieve B Corp certification for Oboz and Rip Curl, having already achieved B Corp certification for Kathmandu.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
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A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.
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