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Fast track: Adidas and Nike overcome barriers to innovation
published in Issue 55, July 2016
In order to remain competitive, the major sports brands have to maintain a stream of technological innovations by investing in research and development (R&D) and consulting regularly with experts such as athletes, chemists, coaches and podiatrists. However, as these innovations become increasingly sophisticated, the attempts of the brands to innovate are facing growing constraints – mainly due to their huge global and complex manufacturing supply chains. Adidas and Nike, for example, have perfected some of their most advanced innovations at facilities in Europe using sophisticated equipment. However, the companies have had to ensure that their innovations can be reproduced using non-standard equipment in different manufacturing facilities worldwide – particularly in Asia, where most production takes place. This edition of "Fast track" examines some of Adidas's and Nike's latest innovations – namely Adidas Climachill and Nike Flyknit and AeroSwift – and the actions that the companies have taken to overcome associated issues in their global supply chains.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.