Issue
45: 2nd quarter 2013

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Fast track: China's leading sportswear companies face challenges after the heady days of the Beijing 2008 Olympic Games |
published in Issue 45, 2nd quarter 2013
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The success of the Beijing 2008 Olympic Games helped China's leading sportswear companies to achieve unprecedented growth in sales and profits in the years which followed. In fact, each of China's six biggest sportswear companies -- namely 361 Degrees, Anta Sports Products, China Dongxiang (Group), Li Ning Company, Peak Sport Products and Xtep --managed to achieve two years of significant sales growth. In 2012, however, all six were caught by what appears to have been a significant downturn in the market. This report examines the causes of the downturn and the measures being adopted by the companies and the Chinese government to mitigate this. It also features information about the development of China's sportswear industry, and analyses the extent to which the industry is globalising compared with the world's two biggest sports brands, Adidas and Nike. This report is an interesting and vital read for those who are looking for insight into the past and future strategies of China's leading sportswear companies.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion. |  | What's in Performance Apparel Markets? Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear. A single issue of Performance Apparel Markets includes: an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments. Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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