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Performance apparel markets: profile of Patagonia: a pioneer in corporate social responsibility (CSR), 1st quarter 2013
published in Issue 44, 1st quarter 2013
Patagonia is a leading USA-based supplier of rugged technical apparel and accessories for a variety of outdoor pursuits, including mountain climbing, skiing, surfing and fishing. The company offers a broad assortment of garments which are made from high quality fabrics and incorporate technologies that enhance performance characteristics such as moisture management, thermal insulation, waterproofness and breathability. Since the 1980s, Patagonia has become well known for its progressive environmental and social initiatives. It also acts as a confident role model on corporate social responsibility (CSR) for the outdoor wear industry and businesses as a whole. The company has a unique corporate culture and an unconventional business model -- in which more emphasis is put on environmentally sustainable practices than on generating profits. Nonetheless, sales and profits have increased at impressive annual rates since the start of the global economic crisis as consumer awareness of the ethical credentials of businesses continues to grow. The report highlights the company's development, corporate structure, mission, products, technologies, product design and development, collaborative ventures, product sourcing, distribution, sales, marketing and corporate social responsibility (CSR), and provides an outlook for the future.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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