Fast track: how apparel is recording track times, distances, calories, location and pictures

6 pages, published in Issue 36, 1st Quarter 2011   Report price: Euro 275.00; US$ 365.00

The major performance apparel brands are casting a keen eye on the growing trend among the Facebook generation to monitor, log and post personal information. To capitalise on this trend, partnerships are being formed between apparel companies and technology companies to develop and produce innovative ways of tracking, recording and sharing athletic performance. The data4vision running cap has a panel in the brim displaying the wearer’s heart rate, distance covered, pace and running speed. Transcend snow sports goggles feature a head mounted display on which GPS (global positioning system) data can be viewed in real time. The Polar WearLink+ works with the Nike+ SportBand and the Nike+ iPod Sport Kit to enable users to run and train while monitoring their heart rates. The report examines these and other innovations from companies such as Adidas, Humotion, Nike, o-synce, Polar Electro and Recon Instruments. It also provides information on products currently on the market, and highlights some of the developments expected in the near future.

Fast track: how apparel is recording track times, distances, calories, location and pictures

• New technologies on show at ISPO
• Nikeplus.com running community portal
• Polar WearLink+
• Adidas miCoach Pacer and Zone
• Outlook

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• Fast track: should questions about the safety of PTFE worry the performance apparel industry?, (4th quarter 2010)
• Fast track: Taiwan leads Asia in sustainable high performance fibres and fabrics for performance apparel, (3rd Quarter 2010)
• Fast track: US retail sales in six performance apparel sectors, (2nd Quarter 2010)

Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.

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