4th quarter 2009
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Profile of Anvil Knitwear: an environmentally responsible apparel supplier
published in Issue 31, 4th quarter 2009
Anvil Knitwear is a USA-based apparel supplier with a long-standing commitment to sustainability. Indeed, the principle of sustainability is incorporated into every aspect of the company’s business—from product design to manufacturing and distribution. Since the company was established in 1976 as a maker of T-shirts, it has expanded its product range and now specialises in the design, manufacture, marketing and distribution of activewear and accessories for the “imprinted” or “decorated” segment of the apparel industry. Its products also include headwear, tote bags, towels and bath robes. Throughout this expansion, the company has supported environmental initiatives by promoting the conversion of acreage from conventional cotton to organic cotton and the recycling of plastic beverage bottles. It also supports good causes, having donated money to breast cancer research and helped to fund the building of homes in rural Nicaragua.
In 2007 Anvil launched a range of activewear made from eco-friendly fabrics, including organic cotton and recycled polyester. Since then it has been filling a gap in an increasingly eco-conscious marketplace. In 2009 it teamed up with the fashion designer Vivienne Westwood to design a limited edition T-shirt to promote REDD+ (Reducing Emissions from Deforestation and Degradation)—a UN conservation effort aimed at stopping the greenhouse gas emissions associated with deforestation. Also in 2009 the company launched TrackMyT.com, a web site which enables users to track the origins of their T-shirts and the processes used for their manufacture.
Financially, times have not always been easy for Anvil. At the end of 2006, faced with competition from firms which had moved their manufacturing operations to low cost countries, the company was forced to apply for protection from its creditors under Chapter 11 of the US bankruptcy code. But by the beginning of the following year, it had succeeded in restructuring its debt-laden balance sheet and eliminating approximately US$200 mn in debt. Going forward, with a more secure financial position, the company will continue to focus its efforts on minimising the impact of its operations on the environment and thereby maintain its status as one of the apparel industry’s most environmentally friendly and socially responsible companies.
- Profile of Anvil Knitwear: an environmentally responsible apparel supplier
- Company development
- Environmental impact of fibre production and textile processing by fibre type
- Product manufacture
- Collaborative ventures
|Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. |
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
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Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
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Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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