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Performance Apparel Markets
Issue 29:
2nd Quarter 2009

Product Overview
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Reports in this issue
Fast track: innovations at Techtextil 2009 (5 pages)
Performance apparel markets: product developments and innovations, 2nd quarter 2009 (14 pages)
UV protective clothing: key to reducing skin damage (26 pages)
Profile of Coolibar: a leader in UV protective clothing (8 pages)
Performance apparel markets: business update, 2nd quarter 2009 (26 pages)

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UV protective clothing: key to reducing skin damage

Buy 'UV protective clothing: key to reducing skin damage' now 26 pages, published in Issue 29, 2nd Quarter 2009  
Report price: Euro 395.00; US$ 520.00  

The principal role of ultraviolet (UV) protective clothing is to protect the skin against the harmful effects of the sun, notably skin cancer. This is one of the most prevalent forms of cancer but, fortunately, it is also one of the most preventable.

Public awareness about the dangers of excessive exposure to the sun has grown considerably in recent years. However, large sections of the public remain unaware that UV protective clothing exists or that UV resistance in conventional clothing can be increased. Consequently, they rely on sunscreen for UV protection.

The slow and limited adoption of UV protection in clothing by mainstream consumers may be partly due to the fact that it can not be seen or felt—unlike other performance features such as moisture management and stretch.

In the early 1990s UV protective clothing was considered to be a niche market as it comprised mainly swimwear for children and babywear. Its lack of popularity among adults was due to its relatively high cost, and the perception that it was heavy, hot and uncomfortable to wear.

However, in the past decade, a number of companies have introduced UV protective fabrics and garments which do not sacrifice comfort, breathability or other desirable characteristics commonly associated with good performance apparel. Furthermore, high quality UV protective clothing today is both functional and fashionable. It is typically made from lightweight, breathable fabrics, and can provide as much protection from UV radiation as heavyweight denim.

Looking ahead, it has been projected by some authorities that consumers will come to expect their outdoor apparel to offer UV protection—in the same way as they expect it to be waterproof or insulating today. Others in the industry are less optimistic, and believe that it will take some time before garment manufacturers and consumers fully understand the benefits of UV protective clothing.

Table of Contents
UV protective clothing: key to reducing skin damage
  • Summary
  • Introduction
  • UV radiation and its effects
  • Protection against UV radiation
  • Measuring the penetration of UV radiation through fabrics
  • Fabric properties which influence UV transmission
  • Methods of boosting UV protection in clothing
  • Industry standards for UV protective clothing
  • Market for UV protective clothing
  • Conclusions

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Related Report  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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