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Anti-odour clothing: bringing fresh appeal to the performance apparel market
published in Issue 27, 4th quarter 2008
Clothing with anti-odour properties is one of the fastest growing segments of the performance apparel market—reflecting the desire of consumers for hygiene, freshness and a general sense of well-being. Moreover, in certain apparel categories—including sportswear, underwear, socks and footwear linings—antimicrobial finishing is rapidly becoming a standard treatment.
Most anti-odour technologies for clothing are based on chemical treatments or the presence of silver, which has inherent antibacterial properties. However, the use of natural anti-odour materials, such as bamboo fibre, is rising at the expense of more established technologies, reflecting growing demand among consumers for eco-friendly products.
Over the past five years, new technologies have emerged which hold the promise of delivering more effective protection against odour in clothing. In particular, advances in nanotechnology have led to the introduction of fabrics containing silver nanoparticles, and these are penetrating the market rapidly. Such fabrics have been widely embraced by sportswear manufacturers although environmentalists have raised concerns about their effects on the environment and human health.
Amid these concerns, researchers and scientists are stepping up efforts to devise a method of producing self-cleaning apparel which would eliminate the need for laundering and antimicrobial finishing. However, it is likely to take some time before such apparel reaches mainstream consumers.
In the meantime, as anti-odour clothing is regarded as a luxury rather than a necessity, the market may struggle to grow over the next two or three years as a result of the economic slump.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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