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Performance Apparel Markets
Issue 25:
2nd Quarter 2008

Product Overview
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Reports in this issue
Fast track: new uses for wearable health monitoring technology (5 pages)
Performance apparel markets: product developments and innovations, 2nd quarter 2008 (13 pages)
Fleece fabrics and garments: lightweight warmth for better performance (23 pages)
Profile of Lowe Alpine: a pioneer in the outdoor leisure market (12 pages)
Performance apparel markets: business update, 2nd quarter 2008 (25 pages)

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Profile of Lowe Alpine: a pioneer in the outdoor leisure market

Buy 'Profile of Lowe Alpine: a pioneer in the outdoor leisure market' now 12 pages, published in Issue 25, 2nd Quarter 2008  
Report price: Euro 395.00; US$ 520.00  

Lowe Alpine is a pioneer in the outdoor leisure market. It has earned a strong reputation for the quality of its outdoor apparel and equipment and for its highly innovative approach to product development and design.

The Lowe Alpine brand appeals to those with a love for the outdoors and is particularly popular among climbers and alpinists. It is internationally recognised and sold in more than 30 countries.

Like many of its rivals in the outdoor industry, the company was established by outdoor enthusiasts with a vision to improve upon a product already on the market, in this case climbing gear. It was founded in 1967 by Greg Lowe, with the assistance of Jeff and Mike Lowe. All three were keen mountaineers. The original vision and enthusiasm of the founders still pervade the organisation, and there is a large number of outdoor enthusiasts among the company’s staff.

Since Lowe Alpine was established, it has had five owners—the latest being Italy-based Asolo. Not surprisingly, the frequent change of ownership has been disruptive for the company’s operations. Nonetheless, the company has not been distracted from its primary focus on innovation. Indeed, Lowe Alpine is defined by innovation, and many of its new products and technologies have won widespread acclaim.

In the future Lowe Alpine will continue to do what it does best in a bid to remain faithful to its core customer group—outdoor enthusiasts in general and mountaineers in particular. It therefore has no immediate plans to diversify into new product areas although it hopes to broaden the appeal of its brand among mainstream consumers.

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Product Overview   

Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.

Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?

Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.

A single issue of Performance Apparel Markets includes:

    an editorial think-piece on a topical issue from an industry expert

    a round-up of the latest product innovations

    a main feature on a new or established market

    insight and analysis of a key market leader or fast-growing start-up

    a round-up of the latest business developments

An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
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(Belgian manufacturer of textile machinery)