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Performance Apparel Markets
Issue 24:
1st Quarter 2008

Product Overview
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Reports in this issue
Fast track: the Ordnance Survey Outdoors Show 2008 (7 pages)
Performance apparel markets: product developments and innovations, 1st quarter 2008 (12 pages)
Waterproof breathable fabrics: new technologies for greater comfort (33 pages)
Profile of Berghaus: a performance apparel producer expanding into fashionable conventional clothing (12 pages)
Performance apparel markets: business update, 1st quarter 2008 (32 pages)

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Profile of Berghaus: a performance apparel producer expanding into fashionable conventional clothing

Buy 'Profile of Berghaus: a performance apparel producer expanding into fashionable conventional clothing' now 12 pages, published in Issue 24, 1st Quarter 2008  
Report price: Euro 395.00; US$ 520.00  

Berghaus is a UK-based manufacturer of clothing, footwear and equipment for outdoor activities such as fell walking, hiking, ice climbing, kite surfing, mountain biking, rock climbing and snow sports. The company proclaims that if someone needs to wear or carry an item of clothing or equipment in the great outdoors then it will endeavour to produce that item. Products are sold under the Berghaus brand name and under four sub-brands: Extrem, Outdoor Active, Ator, and 365Life.

Berghaus, a subsidiary of the brand management company Pentland Group, was founded in 1966 by two British outdoor enthusiasts, Gordon Davison and Peter Locket. It claims to have been the first company in Europe to work with Gore-Tex to produce a Gore-Tex waterproof breathable jacket. Today, as well as waterproof breathable jackets, it also makes outer shell items, fleeces, soft shell clothing and base layer clothing which form part of the Berghaus Layering System. In addition, it offers rucksacks and footwear for outdoor activities.

Retail prices of Berghaus waterproof breathable jackets in the UK range from as high as £350 (US$694) to as low as £75 while its fleeces range from £100 to £30. However, the focus of Berghaus’s product strategy is not on price but on tailoring its core products for their respective markets without compromising on quality. The company has built its reputation by manufacturing products whose functionality is trustworthy and reliable. Also, its products have a reputation for comfort and a stylish look which means that they can be worn “off the hill”, particularly on the high street.

Berghaus supplies an estimated 30% of the UK market for specialist outdoor products by value and is a major player in continental Europe. Outside Europe, it has built a large network of loyal customers in several markets, particularly in Asia. Indeed, Berghaus’s flagship store in Seoul, South Korea, has the same look and sells the same products as its flagship store in the UK.

For future growth, Berghaus will continue to rely on its core competencies of quality, comfort, reliability and style. However, it is pinning its hopes on non-specialist consumers who want to wear Berghaus branded items on flat land, away from extreme weather conditions. To this end, it has launched a new collection of eco-friendly recreational and comfortable clothing called 365Life.

Table of Contents
Profile of Berghaus: a performance apparel producer expanding into fashionable conventional clothing
  • Summary
  • Introduction
  • Company development
  • Products and markets
  • Brands
  • Design, fabric sourcing, manufacturing and testing
  • Distribution, retailing and promotion
  • Outlook

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Product Overview   

Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.

Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?

Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.

A single issue of Performance Apparel Markets includes:

    an editorial think-piece on a topical issue from an industry expert

    a round-up of the latest product innovations

    a main feature on a new or established market

    insight and analysis of a key market leader or fast-growing start-up

    a round-up of the latest business developments

An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
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