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Performance Apparel Markets
Issue 24:
1st Quarter 2008

Product Overview
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Reports in this issue
Fast track: the Ordnance Survey Outdoors Show 2008 (7 pages)
Performance apparel markets: product developments and innovations, 1st quarter 2008 (12 pages)
Waterproof breathable fabrics: new technologies for greater comfort (33 pages)
Profile of Berghaus: a performance apparel producer expanding into fashionable conventional clothing (12 pages)
Performance apparel markets: business update, 1st quarter 2008 (32 pages)

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Waterproof breathable fabrics: new technologies for greater comfort

Buy 'Waterproof breathable fabrics: new technologies for greater comfort' now 33 pages, published in Issue 24, 1st Quarter 2008  
Report price: Euro 395.00; US$ 520.00  

Garments which are waterproof and breathable help to provide wearers with greater comfort. For consumers, comfort is an increasingly important consideration when buying performance apparel. For manufacturers, a garment which is both waterproof and breathable can often command a significant price premium. However, price differences have narrowed over the years as waterproof breathable garments have become more affordable than in the past.

Waterproofness and moisture permeability are mutually contradictory. It has therefore proved to be a major challenge for manufacturers to produce a material which has both these properties. In the past, fabrics which offered protection from wind and rain did not breathe, and this made them uncomfortable to wear. But great strides have been made in waterproof breathable technology over the past 30 years.

USA-based W L Gore & Associates (Gore) has been given credit for giving birth to the performance outerwear segment and to the 3-layer approach to dressing for the outdoors. In 1976 it introduced Gore-Tex, a PTFE (polytetrafluoroethylene) membrane, which revolutionised the waterproof apparel market. Since then, a myriad of functional alternatives to Gore-Tex have been introduced including Conduit from Mountain Hardwear, Entrant from Toray Industries, EPIC (Encapsulated Protection Inside Clothing) from Nextec, eVent from BHA Group, H2No Storm from Patagonia, Helly Tech from Helly Hansen, HyVent from The North Face, MemBrain and PreCip from Marmot, Omni-Tech from Columbia Sportswear, Pertex from Mitsui, Reflex from MacPac, Storm-FIT from Nike, Sympatex from Sympatex Technologies, and Triplepoint from Lowe Alpine.

The introduction of new waterproof breathable fabrics has greatly increased the range of choice for consumers. It has also led to greater segmentation in the market, as technologies have been developed for specific end uses and weather conditions. Also, competition has intensified as new players have entered the marketplace and have challenged Gore-Tex’s domination. Such competition seems set to intensify in the future, leading to an increase in the tempo of innovation as companies scramble to raise comfort levels for those who pursue outdoor activities.

Table of Contents
Waterproof breathable fabrics: new technologies for greater comfort
  • Summary
  • Introduction
  • Waterproof breathability in performance apparel
  • Testing standards for waterproofness, water repellency and breathability
  • Ways of achieving waterproof breathability
  • Applications of waterproof breathable materials
  • Key producers of waterproof breathable materials and their products

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Related Report  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
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If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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