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Performance Apparel Markets
Issue 22:
3rd Quarter 2007

Product Overview
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Reports in this issue
Fast track: Avantex--an international forum for innovative textiles for apparel (7 pages)
Performance apparel markets: product developments and innovations, 3rd quarter 2007 (9 pages)
Fibres and fabrics for performance footwear (56 pages)
Profile of Asics Corporation: a leading producer of high performance footwear (26 pages)
Performance apparel markets: business update, 3rd quarter 2007 (33 pages)

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Profile of Asics Corporation: a leading producer of high performance footwear

Buy 'Profile of Asics Corporation: a leading producer of high performance footwear' now 26 pages, published in Issue 22, 3rd Quarter 2007  
Report price: Euro 395.00; US$ 520.00  

Asics Corporation is a manufacturer and retailer of shoes for a wide range of sporting activities. It also produces apparel and accessories for a number of different sporting activities.

The company has two main brands: Asics, which is a high performance brand for footwear and apparel; and Onitsuka Tiger, which is a sportstyle brand for footwear and apparel. Asics is the world’s fifth largest brand in the sports shoe market.

The company was founded in 1949 as the Onitsuka Company to manufacture and sell basketball shoes in Japan. In 1977 it merged with GTO Company and Jelenk Company to form Asics Corporation. The name Asics is an acronym for Anima Sana in Corpore Sano—a Latin phrase which translates as “a sound mind in a sound body”.

The Asics group has a substantial global presence which augments its position as an industry leader. The Asics group is composed of Asics Corporation, 28 subsidiary companies and six affiliates, and it operates in 16 countries.

Since 1990, Asics has carried out research and development at its Research Institute of Sports Science—located in Kobe, Japan—and has made several advances in relation to its products and the analysis of running styles.

The future looks good for Asics. The overseas market for sporting goods is expected to remain solid, backed by keener interest in sports and sporting activities because of greater health consciousness. Yet, in order to ensure its future success, the company sees a need to expand across all its business units. In terms of product, while its focus will remain on running shoes, it is looking to develop its range of apparel, sportstyle products and children’s products. From an international perspective, Asics sees China and Taiwan as areas for potential growth—in manufacturing and in sales.

Table of Contents
Profile of Asics Corporation: a leading producer of high performance footwear
  • Summary
  • Introduction
  • Company development
  • Products
  • Design, manufacturing and distribution
  • Sales and marketing
  • Corporate social responsibility
  • Financial performance
  • Outlook

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Related Reports  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
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If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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