We also offer a flexible subscription product,
the Multi Report Package,
which allows you to select your own choice of reports from our full range,
to suit your own budget. Click here for full details.
Billabong International: a leading supplier of surfwear
published in Issue 18, 3rd Quarter 2006
Billabong International is an Australia-based company known for its surf apparel and accessories. It has grown phenomenally over the course of 33 years into a global business worth A$1 bn (US$757 mn)—having made the most of the increase in popularity of surfing and other boardsports.
Its most popular products are boardshorts worn by surfers. However, since its public listing in 2000 it has used the additional funding to acquire new brands and increase its visibility in the USA and in Europe.
The company claims to have grown into one of the world’s largest sports apparel businesses by developing products and marketing them to participants in other boardsports such as skateboarding and snowboarding.
Billabong has a strong brand with a “cool” image. It is considered to be one of the three leading names in the world of boardsports—Quicksilver and Rip Curl being its main rivals.
Global expansion will provide opportunities for future growth. However, the company faces the challenge of remaining attractive to young consumers who tend to be fickle in their choice of clothes.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
This is what our customers say:
"I must congratulate your editorial team for the mammoth data collated from across the world, issue after issue; the data … is quite well researched and generally difficult to find."
(Sanjay Chawla; Editor in Chief; DFU Publications)