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Performance Apparel Markets
Issue 18:
3rd Quarter 2006

Product Overview
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Reports in this issue
Fast Track: targeting women (6 pages)
Performance apparel markets: product developments and innovations, 3rd quarter 2006 (7 pages)
Surfwear and surf-inspired clothing (20 pages)
Billabong International: a leading supplier of surfwear (12 pages)
Performance apparel markets: business update, 3rd quarter 2006

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Surfwear and surf-inspired clothing

Buy 'Surfwear and surf-inspired clothing' now 20 pages, published in Issue 18, 3rd Quarter 2006  
Report price: Euro 395.00; US$ 520.00  

The market for surfwear and surf-inspired apparel is large and has significant potential for growth. It is thought to be worth US$13 bn a year although its size is difficult to estimate because of variations in definitions. Only about half of those purchasing surfwear are thought to be participants in boardsports themselves. The other half are buying into the image and lifestyle that the brands represent.

An essential garment for all regular surfers is a wetsuit. This is a tight-fitting outfit made of neoprene—a stretchy, synthetic rubber developed by DuPont. The wetsuit, which was first created in the 1950s, works on the concept that the wearer does not need to stay dry to stay warm.

Also critical for surfers are boardshorts, which are swimwear items for wearing in warmer conditions. Boardshorts are generally worn long and baggy, and are made from quick drying technical fabrics such as those made from polyester or nylon.

Boardshorts have also achieved considerable success outside the surfing community as fashionwear. As such, they are considered to be the “killer product” in the beachwear market.

Three major brands dominate the surfwear market: Quiksilver, Billabong, and Rip Curl. All three originated in Australia, although Quiksilver, the largest player, is now US-owned and USA-based.

The growth of the surfwear industry since the 1990s is largely attributable to the increase in the number of female surfers—and those who aspire to be like them. However, in a fiercely competitive market, surf brands have had to diversify into other boardsports such as snowboarding and skateboarding with the aim of generating sales all the year round.

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Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.

Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?

Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.

A single issue of Performance Apparel Markets includes:

    an editorial think-piece on a topical issue from an industry expert

    a round-up of the latest product innovations

    a main feature on a new or established market

    insight and analysis of a key market leader or fast-growing start-up

    a round-up of the latest business developments

An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

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