3rd Quarter 2006
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Fast Track: targeting women
published in Issue 18, 3rd Quarter 2006
“The serpent in the Garden of Eden knew it first. Marketers caught on centuries later. Women are the ones to reach.” This quotation has been taken from a book by Bernice Kanner entitled: “Pocket Book Power: How to Reach the Hearts and Minds of Today’s Most Coveted Consumers—Women”.
Targeting women as consumers of performance apparel is an increasingly common trend among the many different companies which are part of this industry. On the one hand, big players such as Nike are opening Nike Women stores while niche companies such as Snickers are making workwear specifically designed for females. In general, companies are becoming more focused on the female market.
Women buy more clothes per head than men do. This is true for sportswear and workwear as well as for casualwear. It seems surprising, therefore, that it has taken so long for manufacturers to start targeting this huge consumer group.
|Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. |
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
|What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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