Issue
14: 3rd Quarter 2005

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Fast track: tracking the leading players in sporting goods |
published in Issue 14, 3rd Quarter 2005
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Top tier brands Nike, Adidas and Reebok account for around one-third of the global market for sports apparel and footwear which is worth over US$60 bn.
In footwear, they hold a 60% share of the US$20 bn market. In sports apparel—which is a larger market—they have around 15% of the total. Second tier brands such as Puma, Asics, Mizuno and Umbro are much further behind in terms of market share.
Nike was the Greek goddess of victory and her namesake company is living up to the name.
US-based Nike is the world’s largest sporting goods company and has held that position for many years (see Table 1 and Table 2). Second in line is Germany-based Adidas-Salomon and third is US-based Reebok.
But the big three top tier firms will become the big two in 2006 when Adidas-Salomon completes its purchase of Reebok (while selling off Salomon).
Nonetheless, based on current results, Nike will remain the largest firm in terms of sales even when Adidas and Reebok combine their resources.
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