1st Quarter 2005
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Fast track: runaway success
published in Issue 12, 1st Quarter 2005
Running is one of the most popular participation sports in the world. In 2004 and 2005 it was selected as one of the top ten “hot sports” in a survey of US manufacturers by Sporting Goods Manufacturers Association (SGMA).
Events within this sport include the hugely popular New York and London marathons as well as many thousands of fun runs held all over the world.
It is perhaps not surprising that running is so popular. Little is needed by the participant in the way of expert tuition or knowledge to get started. Also, only the basics in specialist apparel are required, although an enormous variety of garments is available for those who take running seriously. Membership of a club is not necessary nor is access to special facilities.
Interestingly, research by anthropologists1 implies that humans were born to run. They perform remarkably well at endurance running thanks to a number of physical features, including:
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Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
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A single issue of Performance Apparel Markets includes:
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An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
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