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Profile of KMD Brands: leading the trail in outdoor apparel and surfwear
published in Issue 74, August 2022
KMD Brands is a company based in New Zealand which caters to markets for outdoor apparel and surfwear through a portfolio of subsidiaries which include Kathmandu, Oboz and Rip Curl. KMD Brands has a vision to become the "leading family of global outdoor brands—designed for purpose, driven by innovation, best for people and planet". In keeping with this vision, KMD Brands considers itself to be a pioneer in the development of innovative and environmentally sustainable high performance products for outdoor applications. Its pioneer status was confirmed in April 2022 when Kathmandu launched the NXT-Level BioDown Jacket, a puffer jacket which is biodegradable and yet insulating. The jacket has been heralded as "revolutionary" in terms of product design, and Kathmandu has received several awards and accolades for its development. In addition, KMD Brands' portfolio includes what is claimed to be the world's fastest drying wetsuit, which was launched by Rip Curl in 2011. Since then, Rip Curl has developed several versions of the wetsuit, each of which boasts improved performance features compared with its predecessor. Looking to the future, KMD Brands is well positioned to exploit its pioneer status and capitalise on a boom in outdoor participation as the world recovers from the impact of the COVID-19 pandemic and people take advantage of the easing of travel restrictions in key geographical markets. In March 2022, KMD Brands announced major plans for international growth which include investing in digital platforms and e-commerce channels, and showcasing leadership in environmental, social and governance (ESG). In particular, it will work to achieve B Corp certification for Oboz and Rip Curl, having already achieved B Corp certification for Kathmandu.
|Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. |
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
|What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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|"I must congratulate your editorial team for the mammoth data collated from across the world, issue after issue; the data … is quite well researched and generally difficult to find."|
|(Sanjay Chawla; Editor in Chief; DFU Publications) ||