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Profile of 2XU: a leading provider of compression sportswear
published in Issue 66, October 2019
2XU is a specialist provider of compression sportswear based in Melbourne, Australia. Initially, the company focused on compression sportswear for running and triathlon but it has since diversified its offerings to include products for other sports activities. The company also provides team apparel and a broad range of custom apparel and accessories, which account for a significant part of its business. The company prides itself on the development of high quality and innovative compression sportswear, and it has developed a number of high performance fabrics for use in the manufacture of its products. Also, it has the effectiveness of its products tested independently, and is proactive in communicating the benefits of compression sportswear products to consumers. Looking ahead, the company is committed to achieving growth, and its retail operations will continue to form a key part of its business. Already, its products are sold in over 70 markets worldwide, and the company is working to further its geographical footprint. One key area of focus is China and, in order to expand its presence in this geographical market, the company has entered into a joint venture with a China-based men's wear provider, Gill Mix Green (GXG). This report provides insight into the establishment of 2XU and the development of the company's diverse portfolio of products. Furthermore, the report examines the company's latest fabrics and products and discusses the methods used to test the properties of the company's products. Also, the report analyses the company's retail operations and provides an outlook for the future.
|Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. |
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
|What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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