Fast track: a boom time for China's leading domestic sportswear brands

10 pages, published in Issue 63, October 2018   Report price: Euro 305.00; US$ 400.00

The sports apparel and footwear markets in the USA and Western Europe are the world's largest but they are mature and opportunities for growth are limited. This is in stark contrast to the market in China where the potential for growth seems unlimited as disposable incomes continue to rise and the number of Chinese consumers participating in sports activities continues to grow. Nike and Adidas—the world's two largest sportswear brands and the leading sportswear brands in China—believe they have only just scratched the surface of what they can achieve in the country. Recently, a number of mid-market Chinese brands—specifically Anta Sports Products, Li-Ning, Xtep and 361 Degrees International—have drawn inspiration from Nike and Adidas in terms of their approach to branding and sponsorship, and while these brands are not especially well known outside China this could be about to change. Anta aims to overtake Adidas and Nike in terms of sales in China and has recently launched an offer to acquire the Finland-based company Amer Sports. Li-Ning has secured high profile partnerships with basketball players participating in the National Basketball Association (NBA) league in the USA. 361 Degrees was one of the main sponsors of the Rio 2016 Olympic Games and has established wholly-owned subsidiaries in Brazil, Europe and the USA. Meanwhile, Xtep has succeeded in establishing the largest and most active running club in China, and in 2017 alone it sponsored 40 running events. This report discusses some of the opportunities for sports apparel and footwear companies in China, and explores the strategies being pursued by the country's four leading domestic sportswear brands.

Buy this Report now	Buy this Issue (63) now	Subscribe

Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.

What's in Performance Apparel Markets? Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear. A single issue of Performance Apparel Markets includes: an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments. Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising. This is what our customers say: "I can't believe I never ran across Textiles Intelligence when I was in graduate school. While researching today I found it..it was like finding gold. GREAT JOB!!!" (Researcher/Writer; [TC]² (Textile Clothing Technology Corp), Cary NC,)