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Profile of PrimaLoft: a leader in synthetic insulation
published in Issue 61, March 2018
PrimaLoft, based in the USA, is best known as a provider of performance insulation materials which incorporate ultra-fine polyester fibres. Indeed, such materials have gained hugely in popularity since they were developed in the 1980s, and today the company boasts a portfolio of customers which includes some 800 brands serving a variety of different markets. The company is committed to meeting the needs of its diverse range of customers, and so it has recently expanded its portfolio to include a range of performance fabrics and yarns. Indeed, innovation is key, and the company is working to diversify its range of insulation products further. For example, it has developed a blowable insulation product called PrimaLoft Black Insulation ThermoPlume, and it has developed insulation materials which incorporate novel fibre blends. Furthermore, it is committed to environmental sustainability, and it is focusing in particular on increasing its usage of polyester derived from post-consumer waste polyethylene terephthalate (PET) plastic bottles. This report provides insight into the establishment of PrimaLoft, and it explores the development of the company as it has worked to diversify its product range. Furthermore, it discusses the company's brand partners and marketing operations and its commitment to environmental sustainability, and it provides an outlook for the future.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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