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Athletic footwear: demand for speed is driving innovation
published in Issue 60, November 2017
Athletic footwear is first and foremost designed to help athletes to perform at their best, but it is being worn increasingly by consumers as part of day to day wear. Indeed, consumers enjoy the casual style of athletic footwear as well as the comfort it provides. The market for athletic footwear is fiercely competitive, and there is high pressure on providers of athletic footwear to release new and innovative products to the market in very short time frames. Also, there is a high level of consumer demand for customised products—as young consumers in particular seek unique products. Such pressures pose significant challenges as the footwear industry is heavily reliant on manufacturing facilities in Asia, as well as labour intensive manufacturing processes. These challenges have prompted several major companies to invest significantly in automated manufacturing and in research and development (R&D) operations, and these efforts have resulted in innovations such as knitted uppers—which can be produced as a single piece—as well as shoe components made using additive manufacturing processes such as 3D printing. Furthermore, advances have been made in the development of new materials for the manufacture of footwear, including environmentally sustainable alternatives to leather, and fibres made from recycled waste materials. This report provides a wealth of information on the market for athletic footwear, innovations in athletic footwear, and developments in the manufacture of athletic footwear. The report also features information on: the key players in the athletic footwear industry; endorsements, sponsorship and celebrity collaboration; customisation; the anatomy of athletic footwear; specialist types of athletic footwear; key properties of athletic footwear; materials used in the manufacture of athletic footwear; innovations in materials for athletic footwear; and the outlook for the athletic footwear market.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
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Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
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An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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