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Athletic footwear: demand for speed is driving innovation
published in Issue 60, November 2017
Athletic footwear is first and foremost designed to help athletes to perform at their best, but it is being worn increasingly by consumers as part of day to day wear. Indeed, consumers enjoy the casual style of athletic footwear as well as the comfort it provides. The market for athletic footwear is fiercely competitive, and there is high pressure on providers of athletic footwear to release new and innovative products to the market in very short time frames. Also, there is a high level of consumer demand for customised products—as young consumers in particular seek unique products. Such pressures pose significant challenges as the footwear industry is heavily reliant on manufacturing facilities in Asia, as well as labour intensive manufacturing processes. These challenges have prompted several major companies to invest significantly in automated manufacturing and in research and development (R&D) operations, and these efforts have resulted in innovations such as knitted uppers—which can be produced as a single piece—as well as shoe components made using additive manufacturing processes such as 3D printing. Furthermore, advances have been made in the development of new materials for the manufacture of footwear, including environmentally sustainable alternatives to leather, and fibres made from recycled waste materials. This report provides a wealth of information on the market for athletic footwear, innovations in athletic footwear, and developments in the manufacture of athletic footwear. The report also features information on: the key players in the athletic footwear industry; endorsements, sponsorship and celebrity collaboration; customisation; the anatomy of athletic footwear; specialist types of athletic footwear; key properties of athletic footwear; materials used in the manufacture of athletic footwear; innovations in materials for athletic footwear; and the outlook for the athletic footwear market.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
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A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.