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Profile of Safe Reflections: a leader in high visibility technologies
published in Issue 58, April 2017
Safe Reflections is a leading provider of retroreflective materials for application to a broad range of accessories and apparel products. The company focuses on three primary technologies: Airex Segmented, a segmented, breathable, reflective trim technology; Brilliant Color Reflective, a reflective material technology which can be supplied in over 100 colours; and Tribondex adhesive, a proprietary adhesive system for reflective materials. These technologies are employed in the manufacture of cut parts and logos, trims, piping, roll goods, and stick-on and iron-on strips. The strips are sold directly to consumers via online and retail channels and can be applied to bags, bikes and clothing—or anything which people carry, ride upon or wear during low light hours. Safe Reflections sources reflective material from 3M in Minnesota, USA, and has a manufacturing facility nearby in the USA to optimise supply chain efficiencies. At the same time, it manufactures and converts segmented custom reflective trim exclusively for 3M, which 3M sells under licence under the brand name 3M Scotchlite Reflective Material – Series 5500 Comfort Trim. Safe Reflections also has a converting facility in Taiwan in order to benefit from lower labour costs and to serve customers in Asia more efficiently. Since the company was founded, its sales have grown at double digit rates every year and this is expected to continue through geographical expansion, new product innovation and building the direct-to-consumer business it launched in 2016. This report provides insight into the development of Safe Reflections since its foundation and gives an overview of the retroreflective technologies which the company has developed. Also, the report discusses: the company's research and development, innovation and patents; its sourcing, manufacturing and distribution operations; its markets, customers, sales and competition; and its corporate social responsibility (CSR) strategies. Furthermore, the report provides an outlook for the future.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
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A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.
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