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Performance Apparel Markets
Issue 53:
2nd quarter 2015

Product Overview
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Reports in this issue
Fast track: innovators and trendsetters at OutDoor 2015
Performance apparel markets: product developments and innovations, 2nd quarter 2015 (16 pages)
Stretch fibres and fabrics: reaching new levels of comfort, 2015 (62 pages)
Profile of Sweaty Betty: a trailblazer in women's fitness wear (18 pages)
Performance apparel markets: business update, 2nd quarter 2015 (22 pages)

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Profile of Sweaty Betty: a trailblazer in women's fitness wear

Buy 'Profile of Sweaty Betty: a trailblazer in women's fitness wear' now 18 pages, published in Issue 53, 2nd quarter 2015  
Report price: Euro 395.00; US$ 520.00  


Sweaty Betty is a UK-based provider of premium activewear apparel garments which incorporate a combination of high-performance fabrics and fashion styling. The Sweaty Betty brand has become highly distinctive and enjoys a cult-like following from affluent women who view exercise as an integral part of healthy living. The brand is also very popular with fashion enthusiasts and celebrities. Furthermore, the company is well known for promoting a healthy lifestyle and for its unique corporate ethos – particularly its commitment to the wellbeing of its staff. Since its foundation in 1998, it has enjoyed rapid financial growth. This has been attributed largely to the company's success in targeting the athleisure market sector, which is expanding rapidly. Sweaty Betty has recently established a retail network on the East Coast of the USA, and plans are well under way for further expansion in the country – aided by financial backing from Catterton, a private equity firm. This report provides an overview of the development of Sweaty Betty since its foundation, as well as the company's products and the technologies they incorporate. Also, the report discusses the company's mission, corporate ethos and strategy, distribution, sales and marketing, competition and financial performance, and provides an outlook for the future.

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Product Overview   

Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.

Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?

Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.

A single issue of Performance Apparel Markets includes:

    an editorial think-piece on a topical issue from an industry expert

    a round-up of the latest product innovations

    a main feature on a new or established market

    insight and analysis of a key market leader or fast-growing start-up

    a round-up of the latest business developments

An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"I can't believe I never ran across Textiles Intelligence when I was in graduate school. While researching today I found it..it was like finding gold. GREAT JOB!!!"
(Researcher/Writer; [TC] (Textile Clothing Technology Corp), Cary NC,)