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Profile of Lululemon Athletica: a specialist in stylish fitness apparel
published in Issue 45, 2nd quarter 2013
Lululemon Athletica, based in Canada, specialises in the design and sale of technical apparel and accessories for athletic pursuits such as yoga, running and general fitness at premium prices. The company has carved out a lucrative niche in the athletic apparel market by supplying high performance, stylish yoga wear which has attracted a cult-like following among women. Over the past four years, its sales and operating profit have risen at compound annual growth rates (CAGR) of more than 40% and 60%, respectively. This enviable growth has attracted a number of major sportswear companies -- including Nike and Adidas -- into a market in which Lululemon once enjoyed a virtual monopoly. As a result, competition has intensified and therefore the company is expanding into new product categories and geographical markets in an attempt to achieve a more diversified customer base. The company has projected that sales in its 2013/14 financial year will grow by at least 20%. The report includes analysis of the company's: development; corporate mission and strategy; corporate social responsibility (CSR) policies; products and product sourcing; distribution, sales and marketing; competitors; and financial performance. The report also includes an outlook for the future. This report serves as an indispensable case study for those who want insight on a company which has grown to become a market leader in a niche industry.
Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established marketinsight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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