4th quarter 2012
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Profile of Musto: a premium nautical apparel brand
published in Issue 43, 4th quarter 2012
Musto, a UK-based company, is one of the world's leading suppliers of technologically advanced apparel for sailing and other outdoor pursuits. The company was founded in 1965 by Keith Musto, an engineer who seized an opportunity to combine his technical skills with his intimate knowledge of water sports in order to create apparel which would enable wearers to pursue their sport without feeling uncomfortable. Musto is renowned for its innovative approach to apparel design, and it uses a number of high-tech fabrics and technologies to produce garments which are said to be both functional and fashionable. The company also makes apparel for equestrian sports, and in this field it takes pride in its royal connections. The brand is worn by Queen Elizabeth II and also by her granddaughter, Zara Phillips -- an accomplished equestrian. Ms Phillips and many other individuals who excel in their sporting disciplines have collaborated with Musto to design, develop and test the company's apparel ranges. Today, these ranges appeal to elite athletes as well as mainstream consumers. Although the outlook for the retail apparel sector worldwide is harsh, Musto is confident that it can capitalise on the strength of its brand to grow its business. The report highlights the company's development, products, technologies and innovations, sponsorships, endorsements and financial performance, as well as providing an outlook for the future.
|Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. |
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
|What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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