2nd Quarter 2010
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Profile of Helly Hansen: a pioneer in performance outerwear
published in Issue 33, 2nd Quarter 2010
Norway-based Helly Hansen—a long-established name in the performance apparel industry—is the pioneer of the 3-layer clothing system which has set a reliable standard for dressing in foul weather conditions.
Since its foundation by a Norwegian sea captain in 1877, the company has been transformed from a family run business producing hand sewn oilskin jackets into a global supplier of high-tech apparel for outdoor sports, workwear and survival gear.
The founder had a talent for innovation and attention to detail and this remains in clear evidence in the company today as it continues to exploit new fabric technologies and bring innovative products to the outdoor, workwear and survival gear markets.
Following a reorganisation in 2006, Helly Hansen’s financial performance has greatly improved and this has given the company’s management cause for optimism. Although there is some uncertainty about the ownership of the company, currently in the hands of a private equity firm, Helly Hansen has put ambitious plans for expansion in place. These plans are centred on securing long-term growth through new store openings, stronger penetration in key markets, expansion in Asian markets and increasing the size of its highly successful workwear business.
- Profile of Helly Hansen: a pioneer in performance outerwear
- Company development
- Product technology
- Product sourcing
- Environmental policy
- Sales and marketing
- Financial performance
|Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry. |
Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
|What's in Performance Apparel Markets?
Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.
A single issue of Performance Apparel Markets includes:
an editorial think-piece on a topical issue from an industry expert a round-up of the latest product innovations a main feature on a new or established market insight and analysis of a key market leader or fast-growing start-up a round-up of the latest business developments
An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
|This is what our customers say:|
|"I can't believe I never ran across Textiles Intelligence when I was in graduate school. While researching today I found it..it was like finding gold. GREAT JOB!!!"|
|(Researcher/Writer; [TC]˛ (Textile Clothing Technology Corp), Cary NC,) ||