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Performance Apparel Markets
Issue 31:
4th quarter 2009

Product Overview
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Reports in this issue
Fast track: message from ISPO 2010--sports brands should pursue the older generation (7 pages)
Performance apparel markets: product developments and innovations, 4th quarter 2009 (10 pages)
Sustainability in performance apparel: meeting the demands of an eco-conscious marketplace (43 pages)
Profile of Anvil Knitwear: an environmentally responsible apparel supplier (11 pages)
Performance apparel markets: business update, 4th quarter 2009 (19 pages)

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Profile of Anvil Knitwear: an environmentally responsible apparel supplier

Buy 'Profile of Anvil Knitwear: an environmentally responsible apparel supplier' now 11 pages, published in Issue 31, 4th quarter 2009  
Report price: Euro 275.00; US$ 365.00  

Anvil Knitwear is a USA-based apparel supplier with a long-standing commitment to sustainability. Indeed, the principle of sustainability is incorporated into every aspect of the company’s business—from product design to manufacturing and distribution. Since the company was established in 1976 as a maker of T-shirts, it has expanded its product range and now specialises in the design, manufacture, marketing and distribution of activewear and accessories for the “imprinted” or “decorated” segment of the apparel industry. Its products also include headwear, tote bags, towels and bath robes. Throughout this expansion, the company has supported environmental initiatives by promoting the conversion of acreage from conventional cotton to organic cotton and the recycling of plastic beverage bottles. It also supports good causes, having donated money to breast cancer research and helped to fund the building of homes in rural Nicaragua.

In 2007 Anvil launched a range of activewear made from eco-friendly fabrics, including organic cotton and recycled polyester. Since then it has been filling a gap in an increasingly eco-conscious marketplace. In 2009 it teamed up with the fashion designer Vivienne Westwood to design a limited edition T-shirt to promote REDD+ (Reducing Emissions from Deforestation and Degradation)—a UN conservation effort aimed at stopping the greenhouse gas emissions associated with deforestation. Also in 2009 the company launched TrackMyT.com, a web site which enables users to track the origins of their T-shirts and the processes used for their manufacture.

Financially, times have not always been easy for Anvil. At the end of 2006, faced with competition from firms which had moved their manufacturing operations to low cost countries, the company was forced to apply for protection from its creditors under Chapter 11 of the US bankruptcy code. But by the beginning of the following year, it had succeeded in restructuring its debt-laden balance sheet and eliminating approximately US$200 mn in debt. Going forward, with a more secure financial position, the company will continue to focus its efforts on minimising the impact of its operations on the environment and thereby maintain its status as one of the apparel industry’s most environmentally friendly and socially responsible companies.

Table of Contents
Profile of Anvil Knitwear: an environmentally responsible apparel supplier
  • Summary
  • Introduction
  • Company development
  • Environmental impact of fibre production and textile processing by fibre type
  • Products
  • Product manufacture
  • Collaborative ventures
  • Distribution
  • Conclusions

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Related Reports  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
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In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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