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Performance Apparel Markets
Issue 28:
1st Quarter 2009

Product Overview
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Reports in this issue
Fast track: sports brands strive for “greener” supply chains (8 pages)
Performance apparel markets: product developments and innovations, 1st quarter 2009 (8 pages)
Medical clothing: safeguarding health and well-being (27 pages)
Profile of Medelita: an innovator in medical uniforms (10 pages)
Performance apparel markets: business update, 1st quarter 2009 (24 pages)

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Profile of Medelita: an innovator in medical uniforms

Buy 'Profile of Medelita: an innovator in medical uniforms' now 10 pages, published in Issue 28, 1st Quarter 2009  
Report price: Euro 275.00; US$ 365.00  

Medelita is a relatively new company based in the USA which specialises in the supply of high quality laboratory (lab) coats and scrubs.

The company was started in 2008 by a physician assistant whose vision was to fill a gap in the medical uniform market by supplying high performance, low maintenance garments tailored specifically for women.

Since the company began trading, it has recorded sharp growth in sales despite the slump in the global economy.

Medelita attributes much of its sales success to Optimer—a USA-based producer of high performance yarns which are used in the manufacture of the fabrics from which Medelita’s garments are made. Moreover, Optimer has also helped in the development of its product range.

The use of Optimer yarns has set Medelita apart from most of its competitors—who rely on traditional cotton and polyester/cotton blended fabrics for their garments. Medelita’s garments are distinguished by their fashionable, feminine design and strong functionality. This functionality is achieved by designing and testing the garments to the same high standards as performance sportswear and athletic apparel.

Looking ahead, Medelita is confident about its future because it believes that it can continue to satisfy an unfulfilled need in the marketplace. Also, it is confident that an improvement in economic conditions will help it to achieve significant growth in sales.

Table of Contents
Profile of Medelita: an innovator in medical uniforms
  • Summary
  • Introduction
  • Products
  • Product manufacture and design
  • Marketing and partnerships
  • Outlook

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Product Overview   

Four times a year, Performance Apparel Markets provides intelligence, expert analysis and insight on the performance apparel industry.

Performance apparel represents one of the fastest growing markets in the global textile and clothing industry--and market growth is being fuelled by an emergence of new fibres, fabrics and innovative materials. The market's growth prospects are also being spurred by increasing demand for performance properties in mainstream fashion.
What's in Performance Apparel Markets?

Each issue provides an authoritative source of information on key industry topics, including: antimicrobial textiles; biomaterials; biomimicry; chemical protective clothing; circularity; compression and shapewear; cosmetotextiles; environmental sustainability; finishes; flame resistant clothing; footwear; graphene; insect repellent apparel; insulation materials; medical protective clothing; military clothing and equipment; moisture management; mono materials; outdoor apparel; personal protective equipment (PPE); smart textiles; sportswear; thermoregulation; waterproof breathable textiles; wearable technology; and workwear.

A single issue of Performance Apparel Markets includes:

    an editorial think-piece on a topical issue from an industry expert

    a round-up of the latest product innovations

    a main feature on a new or established market

    insight and analysis of a key market leader or fast-growing start-up

    a round-up of the latest business developments

An annual subscription to Performance Apparel Markets is a cost-effective way to keep informed about trends and developments in the global performance apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Performance Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Performance Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"This is one of the best documents in the industry. Keep me informed about new publications."
(Belgian manufacturer of textile machinery)