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Performance apparel markets: stain protective apparel: consumers splash out on easy-care clothing, 4th quarter 2004
published in Issue 11, 4th quarter 2004
Against the backdrop of rampant price deflation, the apparel industry is focusing more sharply on technology in an attempt to boost volumes and achieve premium prices, and thereby revitalise sales. High-tech fabric finishes have enabled companies to greatly differentiate their apparel lines and tap into the growth opportunities created by growing consumer demand for convenience and easy care.
Today’s consumers want their clothes not only to look good but also to feel comfortable, stay fresh and clean, and be easy to care for. And there is widespread evidence that consumers are willing to pay extra for the key consideration of easy care. Recent technological advances in fabric protection, such as stain repellency and release, have struck a chord with consumers who want to wear clothing requiring the minimum of care. Although stain protection technologies have been in existence for around 40 years, it is only in the past five years that they have made a significant impact in the marketplace. New technologies have been developed to create stain repellents which are more effective than conventional coatings and do not affect the characteristics of a fabric.
Stain protection is no longer confined to niche applications such as workwear and outdoor wear as it has expanded strongly in the market for casual wear. Like moisture management and wrinkle resistance, which were once considered a novelty, stain protection is set to become a standard performance feature of garments for everyday wear, such as shirts and trousers. Since 2002 a number of big apparel names, including Eddie Bauer, Lee Jeans and Dockers, have been offering casual trousers which are stain repellent, and which are reported to be selling extremely well. As the penetration of stain protection technologies has been gathering momentum, the cost of using them has been declining. This should translate into lower prices for consumers and, in turn, create further demand.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.
In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.
You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.
A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.
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