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Global Apparel Markets
Issue 8:
4th Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: flexibility is the key to success in emerging markets (6 pages)
Technological developments in the clothing industry (17 pages)
Global apparel markets: product developments and innovations, 4th quarter 2009 (8 pages)
Trade and trade policy: world clothing trade and key emerging markets (33 pages)
Global apparel markets: business update, 4th quarter 2009 (25 pages)

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Talking strategy: flexibility is the key to success in emerging markets

Buy 'Talking strategy: flexibility is the key to success in emerging markets' now 6 pages, published in Issue 8, 4th Quarter 2009  
Report price: Euro 275.00; US$ 365.00  

Since the start of the global economic slowdown, clothing retailers have been striving to establish themselves in non-traditional emerging markets in order to compensate for the fall in demand from consumers in developed countries.

Indeed, as early as 2008, no less than 30% of growth in world imports was generated by 14 key markets—Argentina, Australia, Brazil, Chile, China, Croatia, the Czech Republic, Greece, India, Israel, Poland, Turkey, Ukraine and Venezuela—as demand in industrialised nations started to fall away.

For many brands, these efforts have centred around finding, building and maintaining strategic partnerships with local companies which have well established distribution and retail networks in the country in question—mostly in the form of licensing and distribution agreements or joint venture partnership arrangements. Alternatively, some brands have set up distribution facilities in new markets from scratch, by building, renting or acquiring warehouses, retail outlets and, if necessary, factories themselves.

In most cases, making the foray into a new market, either through a strategic partnership or organic expansion, involves a high degree of investment on the part of the brand owner, especially when establishing new stores. And such investment will feel more risky than usual if the country where the capital is being spent has challenging social, economic and political differences compared with the investing firm’s existing foreign markets.

In “Talking strategy” this quarter, Tim Wheeler, the president of the International division of the global underwear brand Jockey International, provides insight into the process of building and establishing a brand in emerging markets. In doing so, he explains that the key to success is to remain as flexible and open-minded as possible, and to expect—and even encourage—new and innovative ways of doing business.

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Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

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