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Talking strategy: entering e-commerce and online fashion retailing--tips from an expert
published in Issue 7, 3rd Quarter 2009
Setting up a new online clothing store, or revamping an existing website, involves complex and time-consuming procedures. In order to maximise the return on what can be a relatively sizeable investment, companies must consider a plethora of commercial, technical and cultural factors in order to get the design and construction absolutely right.
All aspects must be evaluated and assessed at every stage of a website’s development. Having said that, it is especially important for things to be properly appraised at the beginning of the development project when the overall concept is being formulated.
Integral components of an online clothing store are the information technology (IT) systems and business processes which support it, including those relating to the website’s content, the company’s inventory, the fulfilment and processing of orders, and payments.
All of these elements must be integrated into a company’s existing systems and business processes as seamlessly as possible—and the level of success of the project will depend on how well this aspect is performed from a technical perspective.
In Talking strategy this quarter Sam Jackson, the chief executive of Prologic—one of only a few IT software companies which is entirely dedicated to the fashion industry—provides first hand expertise on the most important factors a company should be aware of before making the foray into setting up an online retail store.
Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it? Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
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An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
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