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Global Apparel Markets
Issue 7:
3rd Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: entering e-commerce and online fashion retailing--tips from an expert (6 pages)
Product life cycle management in the apparel industry (24 pages)
Global apparel markets: product developments and innovations, 3rd quarter 2009 (12 pages)
Trade and trade policy: the EU clothing import market and its ten largest suppliers, 3rd quarter 2009 (35 pages)
Global apparel markets: business update, 3rd quarter 2009 (22 pages)

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Talking strategy: entering e-commerce and online fashion retailing--tips from an expert

Buy 'Talking strategy: entering e-commerce and online fashion retailing--tips from an expert' now 6 pages, published in Issue 7, 3rd Quarter 2009  
Report price: Euro 275.00; US$ 365.00  

Setting up a new online clothing store, or revamping an existing website, involves complex and time-consuming procedures. In order to maximise the return on what can be a relatively sizeable investment, companies must consider a plethora of commercial, technical and cultural factors in order to get the design and construction absolutely right.

All aspects must be evaluated and assessed at every stage of a website’s development. Having said that, it is especially important for things to be properly appraised at the beginning of the development project when the overall concept is being formulated.

Integral components of an online clothing store are the information technology (IT) systems and business processes which support it, including those relating to the website’s content, the company’s inventory, the fulfilment and processing of orders, and payments.

All of these elements must be integrated into a company’s existing systems and business processes as seamlessly as possible—and the level of success of the project will depend on how well this aspect is performed from a technical perspective.

In Talking strategy this quarter Sam Jackson, the chief executive of Prologic—one of only a few IT software companies which is entirely dedicated to the fashion industry—provides first hand expertise on the most important factors a company should be aware of before making the foray into setting up an online retail store.

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Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy – to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

Individual issues are also available for purchase. Our customer service team will be pleased to advise you on the most suitable method of purchasing.

Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

This is what our customers say:
"We welcome the publication of Global Apparel Markets in joining our mission to communicate the challenges and opportunities facing the world's Textile and Apparel industries to a global audience"
(Michael Duck; Director; APLF Ltd, organisers of Prime Source Forum)