We use cookies to improve your browsing experience. If you continue, we'll assume that you are happy to accept cookies from our website. You can change your browser's cookie settings at any time. To find out more about how we use cookies and how to manage your browser settings read our cookies policy.
Global Apparel Markets
Issue 6:
2nd Quarter 2009

Product Overview
Buy this Report now
Buy this Issue now
Download brochure (PDF)
Download price list (PDF)

Price list download

Please choose your preferred currency:
Request sample issue
View list of reports
in other issues

Reports in this issue
Talking strategy: selling apparel in Japan (10 pages)
Online clothing retailing: profiles of six companies (34 pages)
Global apparel markets: product developments and innovations, 2nd quarter 2009 (14 pages)
Trade and trade policy: the US clothing import market, 2nd quarter 2009 (18 pages)
Global apparel markets: business update, 2nd quarter 2009 (29 pages)

Multi Report Package
We also offer a flexible subscription product, the Multi Report Package, which allows you to select your own choice of reports from our full range, to suit your own budget.
Click here for full details.

Online clothing retailing: profiles of six companies

Buy 'Online clothing retailing: profiles of six companies' now 34 pages, published in Issue 6, 2nd Quarter 2009  
Report price: Euro 600.00; US$ 785.00  

Online clothing retailing is a well established sales channel in most developed countries. In 2008 clothing was the fastest growing category of products to be sold online in the UK and the USA. And in China and France it was the largest category in terms of value.

Online retailing offers distinct benefits for shoppers and retailers. From the point of view of the shopper, comparisons of products can be made quickly and easily from the privacy of the shopper’s own home. At the same time, retailers can offer a broader range of products than they are able to do in physical stores. Also, the cost of running an online store is only a fraction of the cost of running a physical shop—especially in terms of rent, rates and staffing. In addition, online shopping provides companies with the opportunity to expand into new markets without needing to invest in physical retail sites.

There are, however, a number of challenges for online clothing retailers to overcome—including the fact that customer loyalty is notoriously hard to retain. Also, online selling results in a much higher level of returns than retailing via physical stores—which is largely due to the fact that online shoppers can not try on the clothing before buying.

Broadly speaking, the strategies of online retailers can be grouped into two categories: multi-channel retailing and online-only retailing. Multi-channel retailing is the most common strategy among large clothing retailers. It allows a firm to use its website as a marketing tool, and enables customers to browse items before trying them on in a physical store. Examples of multi-channel retailers include USA-based Gap, the UK’s Marks and Spencer (M&S) and India-based Future Bazaar—owned by Future Group, the proprietor of Pantaloon Retail.

Online-only retailing involves selling branded clothing exclusively via the Internet. Examples of online-only retailers include UK-based Asos, and Italy-based Yoox. Online-only retailers are characterised by the fact that they offer vast ranges of products—because they are not limited by physical shelf space.

In addition to these strategies, a number of clothing companies have made a foray into online retailing by forming strategic partnerships with established e-commerce companies, such as Bivolino, in order to minimise risk.

Table of Contents
Online clothing retailing: profiles of six companies
  • Summary
  • Introduction
  • Selected strategies of online clothing retailers
  • Outlook
  • Gap
  • Asos
  • Yoox
  • Marks & Spencer (M&S)
  • Future Bazaar
  • Bivolino

Buy this Report now Buy this Issue (6) now Subscribe
Related Report  
Product Overview   

Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"I must congratulate your editorial team for the mammoth data collated from across the world, issue after issue; the data … is quite well researched and generally difficult to find."
(Sanjay Chawla; Editor in Chief; DFU Publications)