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Global Apparel Markets
Issue 6:
2nd Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: selling apparel in Japan (10 pages)
Online clothing retailing: profiles of six companies (34 pages)
Global apparel markets: product developments and innovations, 2nd quarter 2009 (14 pages)
Trade and trade policy: the US clothing import market, 2nd quarter 2009 (18 pages)
Global apparel markets: business update, 2nd quarter 2009 (29 pages)

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Talking strategy: selling apparel in Japan

Buy 'Talking strategy: selling apparel in Japan' now 10 pages, published in Issue 6, 2nd Quarter 2009  
Report price: Euro 275.00; US$ 365.00  

Observers in the West may be surprised to read that, according to forecasts made by the Economist Intelligence Unit on August 28, 2009, demand for clothing and footwear in Japan will grow by 3.2% in 2009—despite the fact that the country’s economy has been in recession for much of the year. This apparent paradox can be explained by the fact that clothing shopping in Japan is relatively insensitive to swings in economic growth—and this is a key benefit for clothing firms which are active in the country.

However, entering the Japanese market is not without its challenges. One of the key areas of complexity for Western firms is that of culture. Specifically, Japanese buyers prefer to take time over negotiations. Also, they are meticulous about quality, and they would choose to carry out research and evaluate a sample in-depth rather than rush to get a product in the stores in time for the start of a new season. This behaviour stems mainly from the fact that Japanese retailers are fastidious about retaining customers, and they fear that those customers would be lost if they bought defective clothing.

Another cultural characteristic is that of loyalty. Customers tend to remain faithful to their favourite brands for many years—as long as retailers meet their expectations with respect to quality and service. Having said that, Japan is renowned for its high levels of quality and service, so meeting those expectations is not easy.

  • Talking strategy: selling apparel in Japan
  • Setting the scene
  • Paul Alger’s view
  • Case study: Richard Craig’s view

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Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"In our work, we were looking for industry insights and trends - who the major suppliers were, which countries were producing and what, productivity rates, investment incentives, where investors were moving to and why, etc. A lot of the individual country case studies you did were great - I remember one recently on the UK for example. There was also a great article from a guy on the Turkish market and recent trends there. Both these articles were written for the layman so they were easy to understand but comprehensive at the same time.

The technology articles were also interesting.

Basically, it was an all-round good publication that covered everything in enough depth so that you would always find something of interest in each issue."
(Alan J. Saffery; Competitiveness, Private Sector & Economic Growth ; Saffery Consulting)