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Global Apparel Markets
Issue 52:
February 2023

Product Overview
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Reports in this issue
(114 pages)
Talking strategy: "Greenhushing"--why are some apparel brands under-reporting their sustainability achievements (14 pages)
Survey of the European denim fairs for spring/summer 2024 (29 pages)
Global apparel markets: product development and innovations, February 2023 (22 pages)
Global apparel trade and trade policy: leading textile and clothing exporters and key import markets, February 2023 (41 pages)
Global apparel markets: business update, February 2023 (15 pages)

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Talking strategy: "Greenhushing"--why are some apparel brands under-reporting their sustainability achievements

Buy 'Talking strategy: 14 pages, published in Issue 52, February 2023  
Report price: Euro 305.00; US$ 400.00  


"Greenhushing"--a term used to describe the practice of deliberately choosing to hide green or environmental, social and corporate governance (ESG) credentials--is being adopted increasingly by apparel brands as a result of intense scrutiny and criticism that they are not progressing towards environmental sustainability as far or as fast as they should be. In fact, such scrutiny and criticism could be hampering progress towards environmental sustainability rather than encouraging it. In this report, Robin Anson analyses some of the reasons why greenhushing is on the increase. Also, he reports on two greenwashing lawsuits being pursued against a major fashion apparel brand which is alleged to have made false claims about its take-back and recycling programme, and is also alleged to have misled consumers into believing that its products are more environmentally friendly than they actually are.

List of contents

    SETTING THE SCENE

    LEGAL ACTION AGAINST H&M

    FASHION ACCOUNTABILITY

    CONCLUSIONS

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Product Overview   

Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

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