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Global Apparel Markets
Issue 5:
1st Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: new ideas on sustainability, managing waste and technological innovation (6 pages)
Profile of Iconix Brand Group: a unique business model for managing brands (19 pages)
Global apparel markets: product developments and innovations, 1st quarter 2009 (10 pages)
Trade and trade policy: the world's leading clothing exporters, 1st quarter 2009 (31 pages)
Global apparel markets: business update, 1st quarter 2009 (16 pages)

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Profile of Iconix Brand Group: a unique business model for managing brands

Buy 'Profile of Iconix Brand Group: a unique business model for managing brands' now 19 pages, published in Issue 5, 1st Quarter 2009  
Report price: Euro 395.00; US$ 520.00  

Iconix Brand Group has grown rapidly since it began a transformation from a traditional clothing manufacturing firm to a brand management business. Speedy growth has come thanks to an aggressive strategy of brand acquisition and international expansion.

The brand management model which Iconix employs is unique. It allows the company to concentrate on value-adding services of licensing and marketing, leaving responsibility for design, production, inventory management, distribution and retail to the licensee. This model brings about many advantages. In particular, the licence agreements into which Iconix enters include guaranteed minimum levels of royalty payments. Also, the model eliminates the need for inventories, and requires minimal amounts of working capital.

From a financial perspective, these characteristics provide the company with plenty of free cash flow—which it has reinvested in growth via the acquisition of more brands or international expansion of its existing portfolio. In particular, the guaranteed levels of royalty payments provide the company with an unusually low level of risk. Reflecting this, the company’s net income doubled in 2006 and 2007 and, despite the global slowdown, it still grew by a respectable 10% in 2008.

For 2009 the company has forecast that revenues will remain more or less static, at US$210 mn-US$220 mn, due to the challenging economic environment. On the other hand, executives have raised their expectations of earnings per share (EPS) for the year, which is a promising sign.

In the long term, growth is expected to continue through further acquisitions, international expansion and product diversification for each of its brands.

Table of Contents
Profile of Iconix Brand Group: a unique business model for managing brands
  • Summary
  • Introduction
  • Company development a
  • Company business mode
  • Brand portfolio
  • Key Licensees
  • International expansi
  • Marketing
  • Financial performance

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Product Overview   

Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"We welcome the publication of Global Apparel Markets in joining our mission to communicate the challenges and opportunities facing the world's Textile and Apparel industries to a global audience"
(Michael Duck; Director; APLF Ltd, organisers of Prime Source Forum)