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Talking strategy: the state of fashion in 2021
published in Issue 47, December 2020
The global fashion industry faces a major crisis at the start of 2021, according to "The State of Fashion 2021"—a report by The Business of Fashion and McKinsey & Company. In particular, the report warns that the industry will be significantly impacted by declining sales, rapidly changing consumer behaviour and disrupted supply chains. The COVID-19 pandemic and lockdown measures introduced to stem its spread caused a major shock to the global economy and the fashion industry worldwide in 2020. Economic profit among fashion companies worldwide fell by a staggering 90% in 2020 following a 4% rise in 2019 and fashion sales in 2020 fell by an estimated 15-30% compared with 2019. Many consumers have turned to online shopping, leaving retailers focused on brick and mortar formats struggling for survival. Retailers are therefore having to develop new strategies and be more agile than ever. Looking ahead, fashion industry revenues are unlikely to reach 2019 levels until the third quarter of 2022 at the earliest and the pace of recovery will vary across different fashion categories, value segments and geographical markets. In this edition of "Talking strategy", Robin Anson analyses the findings of the report with particular reference to the effects of two scenarios on the recovery of the fashion industry—an early recovery scenario and a later recovery scenario. Also, he discusses ten themes identified in the report which highlight major disruptions sparked by COVID-19, and offers insight which will shape priorities for the year ahead.
|Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.|
|What's in it?
Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
A single issue of Global Apparel Markets includes:
practical and strategic advice from an industry expert a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive coverage of the latest business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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The technology articles were also interesting.
Basically, it was an all-round good publication that covered everything in enough depth so that you would always find something of interest in each issue."
|(Alan J. Saffery; Competitiveness, Private Sector & Economic Growth ; Saffery Consulting) ||